Книга The Behavioral Foundations of Strategic Management

- Жанр: Зарубежная деловая литература, Управление бизнесом
- ISBN: 9781405142502
- Издательство: John Wiley & Sons Limited
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.