Книга 22 Immutable Laws of Marketing
- Жанр: Product placement, Событийный маркетинг, Управление ассортиментом, Управление маркетингом, Стратегия маркетинга
- ISBN: 9780060859992
- Издательство: Gardners Books
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
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