Philip Kotler

Marketing 4.0 (versión México)

Marketing 5.0

Strategic Marketing For Health Care Organizations

GOOD WORKS!

Strategic Marketing For Health Care Organizations

Museum Marketing and Strategy

Ten Deadly Marketing Sins. Signs and Solutions

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

Kellogg on Marketing

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Marketing 3.0. From Products to Customers to the Human Spirit

Market Your Way to Growth. 8 Ways to Win

Marketing 4.0. Moving from Traditional to Digital

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities